Who are we?
Headquartered in Singapore with a growing footprint in Asia,
We aspire to simplify life with the science of genetics.
We seek to empower individuals by unlocking their genetic
Positioned to be Asia’s most trusted personal genomics service, we aim to make our services and products available in key Asia-Pacific markets.
Our First Five
We place your wellness, privacy, and satisfaction at the center of all we do.
Do Only Good
We are committed to the highest standards of conduct and safety in product creation.
Credibility and Integrity
We hold ourselves accountable to the concrete facts of science, not trends, gimmicks, pseudoscience.
Quality and Consistency
We are dedicated to creating thoughtful products that work well with every use.
We strive to make the science of genetics simple and accessible for all.